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Thursday, October 15, 2026
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The Video Platform Provides Viewers Power to Decrease AI-Generated Videos in Their Feeds

The platform is rolling out a new feature that allows them to cut down on the amount of AI-created content appearing in their feeds. This step comes as the service announced that it currently hosts more than 1 billion content made with AI.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a global rollout. This advancement aligns with a increase in AI-generated material, spurred by emerging content generation software.

The Broader AI Trend

It has been noted that nearly a tenth of the quickest rising content creators on a popular video site only show clips produced artificially. A significant portion of this material is classified as “AI slop”, a phrase for poor-quality, factory-style content that is typically illogical or bizarre.

Our research shows that many people appreciate content made with AI tools, ranging from digital art to educational videos, and we intend to give people the power to increase or decrease of that, depending on their own likes,” stated a spokesperson.

Volume and Proportions

The platform shared that there are now 1.3bn videos on its service tagged as artificially created. Overall, more than 100 m videos are added to the platform every day, making clips made by AI a limited portion of its complete catalog.

User Control Features

Members will be capable of reduce or increase the level of artificial media they watch by accessing the topic control setting in the platform and choosing the AI content topic. Further subjects that currently be adjusted under the setting encompass current affairs, clothing, beauty, and dance.

Content Labeling and Policies

Its rules mandate creators to label lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be removed under its user guidelines.

Additionally, the service will now attach an artificially created label to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from seeking to evade the labeling process.

Responsible AI Funding

The company is furthermore launching a $2 million AI literacy fund for professionals and institutions to develop learning resources about using AI responsibly. This program will assist educational bodies focused on training programming and robotics.

Content Safety Approach

TikTok has justified its moderation strategy, following debate over proposals to lay off a large number of review team members in the UK. The company is expected to reduce a significant number of roles in its user protection division in London, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.

A company official clarified that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content before it is viewed by humans. TikTok reported a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its AI tools.

We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us work at speed.”
Written by

Kim Kramer

A digital strategist with 10+ years in tech marketing, specializing in SEO and content innovation.

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